About
OUR STORY
Timeline For Babita Agrawal Jewellery
1990
Kanchanganga building
The owner Mrs Babita Agrawal started out with a box of 12 rings from the apartment.
2007
From a cabin in the drawing room of kanchanganga
it progressed to pendent sets, bangles, rings and customised necklace sets with the help of Mr Girish Agrawal and two other 2 staff.
2007
Another step forward
Babita Agrawal Jewellery moved to Beverly Hills in the year 2007. Acquiring more fame and trust in various cities of India too, the staff strength grew to lucky 7.
2016
All the efforts have been realised
and the leap from the home industry took a flight towards the renowned boutique style showroom in Vastu precinct building in November 2016. The staff strength has now increased to 15 and Babita Agrawal Jewellery has now got a young dynamic captain Mr Shrey Agrawal.
2023
Time to add one more venture
March 2023 Aaina couture which has Mrs Shalini Agrawal at the helm For complimenting the beautiful jewellery along with the colourful ensembles, two stores under the umbrella of Babita Agrawal Jewellery bloom.
Our Core Values
Brand Story
BAJ was the brain child of Mr. Girish Agrawal and the very talented Mrs Babita Agrawal. With an objective of making beautiful jewellery that would be bought by home makers and esteemed families, BAJ was established officially in the year 1990. An honest product that didn’t tear the pockets and helped support the then very middle class Agrawal family. The business started with a box of 12 ring from the room of Babita Agrawal, which then grew to a small cabin in the drawing room of Agrawal family in Four Bungalows area. Later the family shifted to a bigger apartment in Lokhandwala and had a dedicated full room for the business. The showroom came into reality in the year 2016, with an enigmatic and very professional Mr. Shrey Agrawal as one of the directors of BAJ. The store is a Boutique Style Showroom, located in a commercial building in Lokhandwala. The logo evolved due to its brand presence with the name Babita Agrawal Jewellery Pvt. Ltd. , now endearingly known as BAJ. The customers are lovingly addressed as the BAJ family!!!
Vision
Our vision is to make BAJ, a very well known brand, not only amongst the Mumbaikars but also in every small and big towns across India. We intend to build a chain of stores in Mumbai and in all the other major towns of India. We want BAJ literally to become a household name through all the mediums possible: advertisement, sponsorship, social media presence, print publicity, exhibitions and social upliftment works too.
Mission
Our mission is to have this name BAJ spoken by every jewellery enthusiast. We aspire to evolve into a very well known & honest brand for diamond jewellery. We are determined to increase the visibility of this logo, so that it’s embedded in every buyer’s mind.